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Music Courses


Examples of courses we have created for universities, institutions and companies

Image by Yvette de Wit

Music Management

  • Artist/Manager contracts and payment 

  • Artist evaluation and A&R

  • Marketing and branding your artist

  • Your team (social media managers, agents, publicists, lawyers...)

  • Record Labels, recording and royalties

  • Music business revenues - sources, structures & future trends

  • Data analysis - the sources of data we examine and how it's used

  • Signing to a major label vs. signing to an independent label

  • The recording contract, advances, payments, income & lawyers.

  • Publishing, licensing and mechanicals

  • Live music – roles, tickets, budgets, tour management & merchandise

  • Song writer collections, distributions & writer splits

  • Sync - getting music on adverts, film & TV soundtracks & games

Image by Joshua Hanson

Music Business Technology

  • Understanding the infrastructure of the music industry

  • Digital platforms and their role in the modern music business

  • Data analytics tools

  • Digital marketing and its impact on music promotion

  • Algorithmic curation, personalization, and other data-driven strategies

  • The process and techniques of music distribution

  • Managing music catalog; key data points

  • Music licensing and rights management

  • Revenue management and royalty distribution

  • Understanding data analysis and music listener behavior

  • Algorithmic enhancements and music discovery algorithms

  • Utilising data visualisation tools, data analytics tools, and machine learning in music business technology

Image by Bobby

Songwriting

  • Understanding of music industry structure

  • Familiarity with digital platforms for music sharing and discovery

  • Grasp of music copyright and licensing

  • Application of music theory and composition

  • Experience with songwriting software and digital workstations

  • Creative lyric writing and storytelling

  • Understanding the process of song arrangement

  • Knowledge of trends and audience preferences

  • Basics of music marketing and promotion

  • Experience in collaborating and co-writing

  • Understanding the role of data analysis in music creation and promotion

  • Application of AI & machine learning for song creation and enhancement.

These are just a small number of the many bespoke courses we can offer, all taught by leading global experts. 

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CDI Cultural Development International

info@CDI.team

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